How It Works

A Productized Service Built for Efficiency

Unlike traditional agencies that require endless meetings and custom proposals, we’ve standardized our process to deliver consistent results efficiently. This allows us to keep costs low while maintaining high quality.

The Productized Difference

Traditional Agency Approach

❌ Custom proposals for every client
❌ Weekly status calls
❌ Unpredictable deliverables
❌ Scope creep and surprise charges
❌ High overhead = high prices

Our Productized Approach

✅ Standard packages with clear deliverables
✅ Async communication (email, portal)
✅ Predictable monthly delivery
✅ Fixed pricing, no surprises
✅ Low overhead = affordable pricing

Phase 1: Simple Onboarding (Week 1)

No discovery calls required. We use a streamlined async process:

1. Choose Your Plan

Review our pricing page
Select Foundation, Growth Engine, or AI Voice + Growth
Sign up online in minutes

2. Complete Onboarding Form You’ll receive a simple questionnaire covering:

Business information (name, services, target market)
Current web presence (website, Google Business Profile)
Access credentials (website, analytics, GBP)
Goals and priorities

Time Required: 15-20 minutes
Format: Online form, complete at your convenience
No Calls Needed: Everything is async

3. Automated Kickoff Once you submit:

Our system creates your project
You receive welcome email with timeline
Setup begins immediately
You get access to your client portal

Phase 2: Setup & Implementation (Weeks 1-3)

We work behind the scenes while you focus on your clients.

Week 1: Technical Foundation

Technical SEO audit
Website speed optimization
Mobile responsiveness fixes
Schema markup implementation
Google Search Console setup

Week 2: Local Presence

Google Business Profile optimization
NAP consistency check
Local directory submissions
Review monitoring setup
Initial keyword research

Week 3: Content & Automation

Content strategy development
Email automation setup (Growth Engine+)
Reporting dashboard configuration
Initial content briefs prepared

Communication:

Progress updates via email
Questions answered within 24 hours
No meetings required
Track progress in client portal

Technical Requirements & Website Migration

Website Hosting Migration

Your website will be migrated to our optimized hosting infrastructure. This allows us to:

Ensure optimal performance and speed
Implement technical SEO improvements efficiently
Maintain consistent uptime and security
Manage updates and maintenance seamlessly

What This Means for You:

✅ Faster website loading times
✅ Better security and uptime
✅ No hosting bills to manage
✅ Included in your monthly fee

Your Data Ownership:

✅ You own all your content - We never claim ownership
✅ Export available anytime - Download complete website archive
✅ Portable format - Standard HTML/CSS/JS files
✅ No lock-in - Take your site anywhere if you cancel

Website Export: We provide a compressed archive (.zip) of your complete website including:

All HTML, CSS, and JavaScript files
Images and media assets
Content and blog posts
Theme and design files
Database exports (if applicable)

Available: Download anytime from your client portal

Required Access & Permissions

To fully onboard your web presence, we’ll need:

1. Domain Name Management

What We Need: Access to your domain registrar (GoDaddy, Namecheap, etc.) or DNS management panel

Why: To update DNS records for:

Website hosting (A records, CNAME)
Email deliverability (SPF, DKIM, DMARC)
Email campaign infrastructure
SSL certificate validation

How: You can either:

Grant us temporary access to make changes
Or we can provide specific DNS records for your team to add

Typical DNS Changes:

A Record: @ → [Our Server IP]
CNAME: www → [Our Domain]
TXT: SPF record for email sending
TXT: DKIM key for email authentication
TXT: DMARC policy for email security

Your Control: You retain ownership of your domain. We only need the DNS records to be updated.

2. Google Analytics Access

What We Need: Admin or Edit access to your Google Analytics property

Why: To monitor:

Website traffic and user behavior
Search performance metrics
Conversion tracking
Campaign effectiveness
ROI measurement

How: You grant access via Google Analytics admin panel to our service email

Your Access: You retain full access and ownership of your analytics data

3. Google Search Console Access

What We Need: Owner or Full access to your Google Search Console property

Why: To monitor:

Search rankings and impressions
Technical SEO issues
Index coverage
Mobile usability
Core Web Vitals

How: You grant access via Search Console settings

4. Google Business Profile Access

What We Need: Manager or Owner access to your GBP listing

Why: To manage:

Business information updates
Post creation and scheduling
Review monitoring and responses
Photo and media management
Insights and analytics

How: You grant access via Google Business Profile settings

5. Email Marketing Infrastructure

What We Need: Ability to add DNS records for email sending (Growth Engine+)

Why: To enable:

Automated email drip campaigns
Lead nurturing sequences
Appointment reminders
Review request emails

DNS Records Required:

SPF record (authorizes our servers to send email)
DKIM key (authenticates email sender)
DMARC policy (email security)

Your Email: Your existing email (Gmail, Outlook, etc.) is unaffected. We only send marketing emails.

Migration Process

Step 1: Access Granted (Day 1-2)

You provide necessary access/credentials
We verify all systems are accessible
No downtime during this phase

Step 2: Website Backup (Day 2-3)

We create complete backup of your current site
Archive stored securely
Available for download immediately

Step 3: Migration (Day 3-5)

Website migrated to our servers
DNS records updated (may require your IT team)
SSL certificate installed
Testing on staging environment

Step 4: DNS Propagation (Day 5-7)

DNS changes propagate globally (24-48 hours)
We monitor for issues
Email deliverability tested

Step 5: Go Live (Day 7)

Final checks completed
Website live on our infrastructure
Analytics tracking verified
Email systems operational

Total Downtime: Typically 0-2 hours during DNS switch

Data Security & Privacy

Your Data is Protected:

✅ Encrypted backups daily
✅ Secure server infrastructure
✅ GDPR/CCPA compliant
✅ No data sharing with third parties
✅ Regular security updates

Access Control:

Limited team members have access
All access logged and monitored
Two-factor authentication required
Regular security audits

What You Keep Control Of

You Always Own:

Your domain name
Your content and data
Your Google accounts (Analytics, GBP, Search Console)
Your email accounts
Your client data

You Can Always:

Download your website archive
Export your analytics data
Access your Google Business Profile
Cancel service and take everything with you

Technical Support During Migration

We Handle:

All technical setup and configuration
DNS record creation and updates
SSL certificate installation
Email infrastructure setup
Testing and verification

You Provide:

Access credentials
DNS record updates (or grant us access)
Approval for go-live

Communication:

Daily progress updates via email
Clear instructions for any required actions
Technical support available for questions
No technical expertise required on your end

After Migration

Ongoing Management:

We handle all hosting and server maintenance
Automatic backups daily
Security updates applied automatically
Performance monitoring 24/7
Uptime guaranteed 99.9%

Your Responsibilities:

None! We manage everything
You focus on your business
We handle the technical details

Phase 3: Ongoing Monthly Service

Consistent delivery, every month, like clockwork.

Foundation Plan Monthly Cycle

Week 1: Technical monitoring and maintenance
Week 2: Google Business Profile posting and optimization
Week 3: Content creation (1-2 pieces)
Week 4: Reporting and next month planning

Deliverables:

1-2 AI-assisted content pieces (reviewed by our team)
4 Google Business Profile posts
Monthly performance report
Technical SEO monitoring
Review monitoring and responses

Growth Engine Plan Monthly Cycle

Week 1: Technical + competitor analysis
Week 2: GBP optimization + email campaign management
Week 3: Content creation (2-4 pieces)
Week 4: Automation workflow improvements + reporting

Deliverables:

2-4 AI-assisted content pieces
4-8 Google Business Profile posts
Email campaign management
Automation workflow updates
Competitor tracking report
Monthly performance report

AI Voice + Growth Plan Monthly Cycle

Ongoing: AI voice assistant handles calls 24/7
Weekly: Call transcript review and FAQ optimization
Monthly: All Growth Engine deliverables + priority support

Communication: Async-First

We minimize synchronous touchpoints to keep costs low and your time free.

How We Communicate

Primary Channel: Email + Client Portal
Response Time:

Foundation: 48-72 hours
Growth Engine: 24-48 hours
AI Voice + Growth: 12-24 hours

Monthly Reporting: Automated dashboard + email summary
Questions: Submit via portal or email anytime
Urgent Issues: Email with “URGENT” in subject line

When We Do Schedule Calls

Foundation Plan: Only when necessary (rare)
Growth Engine Plan: Quarterly strategy calls (optional)
AI Voice + Growth Plan: Monthly check-ins (optional)

All calls are optional. Many clients prefer to stay fully async.

Content Creation Process

Our AI-Assisted Workflow

1. AI Draft Generation

Our system generates initial content based on your industry context
Uses your brand voice and target keywords
Follows SEO best practices

2. Human Review & Editing

Our team reviews every piece
Edits for accuracy and quality
Ensures brand consistency
Adds expertise and nuance

3. Your Review (Optional)

Content posted to your portal
You can review before publishing
Request revisions if needed
Or approve auto-publishing

4. Publishing & Optimization

Published to your website
Optimized for search engines
Promoted via your channels
Tracked for performance

Turnaround: 7-10 days from brief to publish
Revisions: One round included
Your Time: 0-15 minutes (review is optional)

Automation Workflows

What We Automate (Growth Engine+)

Lead Capture:

Contact form submissions → CRM
New leads → Welcome email sequence
Lead scoring and routing

Follow-Up:

Automated drip campaigns
Appointment reminders
Post-consultation follow-up

Engagement:

Review request sequences
Client re-engagement campaigns
Referral request automation

Reporting:

Weekly performance summaries
Monthly comprehensive reports
Automated alerts for issues

Your Involvement: Minimal. We set it up, you reap the benefits.

Reporting & Transparency

What You’ll See Every Month

Performance Metrics:

Search rankings (tracked keywords)
Organic traffic growth
Google Business Profile views
Lead form submissions
Review ratings and count

Content Delivered:

Blog posts published
GBP posts created
Email campaigns sent
Automation workflows updated

Technical Health:

Site speed scores
Mobile usability
SEO issues found/fixed
Uptime monitoring

Competitive Intelligence (Growth Engine+):

Competitor ranking changes
Market share analysis
Opportunity identification

Access: 24/7 via client portal
Format: Visual dashboards + PDF reports
Frequency: Updated weekly, full report monthly

Scaling & Flexibility

Easy to Upgrade

Start Small: Begin with Foundation
Grow Naturally: Upgrade to Growth Engine when ready
Add AI: Layer on AI Voice when volume justifies it

Upgrade Process:

Email us your intent to upgrade
We adjust your billing
New features activate next billing cycle
No setup fees for upgrades

Easy to Downgrade

No Penalties: Downgrade anytime with 30 days notice
Keep Your Data: All content and reports remain yours
Restart Anytime: Come back to a higher tier when ready

Easy to Cancel

Month-to-Month: No long-term contracts
30 Days Notice: Cancel with one month’s notice
No Questions Asked: We make it easy
Keep Everything: All content, data, and access credentials

Why This Works

For You

Time Savings: No endless meetings or status calls
Predictability: Same deliverables, same price, every month
Flexibility: Upgrade, downgrade, or cancel easily
Transparency: See exactly what you’re getting
Affordability: Low overhead means lower prices

For Us

Efficiency: Standardized processes scale easily
Quality: Repeatable workflows ensure consistency
Sustainability: Predictable workload, sustainable business
Focus: Spend time on delivery, not sales calls

The Result

Win-Win: You get great service at a fair price. We build a sustainable business delivering consistent value.

Getting Started is Simple

1. Choose Your Plan
Review pricing and select your tier

2. Sign Up Online
Complete the simple signup form (5 minutes)

3. Fill Out Onboarding
Answer questions about your business (15 minutes)

4. We Get to Work
Setup begins immediately, no calls needed

5. See Results
Track progress in your portal, receive monthly reports

Frequently Asked Questions

Do I need to attend meetings?

No. Our process is designed to be fully async. The only calls we schedule are:

Quarterly strategy calls (Growth Engine, optional)
Monthly check-ins (AI Voice + Growth, optional)

Most clients prefer to stay fully async.

How do I ask questions?

Email us or submit via the client portal. We respond within:

Foundation: 48-72 hours
Growth Engine: 24-48 hours
AI Voice + Growth: 12-24 hours

What if I need something custom?

We offer add-on services for custom needs:

Additional content: $300-$600 per piece
Custom landing pages: $500-$1,500 per page
Custom automation workflows: $500-$2,000 per workflow

Can I review content before it’s published?

Yes. All content is posted to your portal for review. You can:

Approve as-is
Request revisions
Set up auto-publishing (we publish without review)

Will my website be migrated to your servers?

Yes. We migrate your website to our optimized hosting infrastructure for better performance and easier management. Benefits include:

Faster loading times
Better security
No separate hosting bills
Included in your monthly fee

You retain full ownership of all your content and can download a complete website archive anytime from your portal.

What access do you need?

We require:

Domain DNS access - To point your domain to our servers and set up email infrastructure
Google Analytics - To monitor traffic and performance
Google Search Console - To track search rankings and technical issues
Google Business Profile - To manage your local presence

You retain ownership of all accounts. We only need access to manage them on your behalf.

Can I get my website files if I cancel?

Absolutely. You can download a complete archive of your website anytime, including:

All HTML, CSS, and JavaScript files
Images and media
Content and blog posts
Database exports

Available as a compressed .zip file from your client portal. No lock-in, no hassle.

What if I’m not satisfied?

We offer month-to-month service with no long-term contracts. Cancel anytime with 30 days notice. Setup fees are non-refundable, but monthly service can be canceled easily.

Ready to Get Started?

No calls. No pressure. Just results.

View Pricing → | Schedule Discovery Call → | Learn More About Us →

Questions? Email us at hello@subashseo.com

Subash SEO is a productized service by Referential Labs LLC